Turkish Television is an important part of Turkish culture, and the Television series Asi is one of the finest examples of the accomplishments of this genre. ASI is a story of the new bourgeoisie, land and love.

Asi is a story of an impossible love. To love and to be loved but still not to be able to find happiness. Two people were separated from the fiery river of the past. Although they love each other strongly, they are enemies because of sins and mistakes of others. "I ran away from that look of love" ... - this is the fate of two lovers.

Asi is about the love story of Asiye 'Asi' Kozcuoglu and Demir Dogan. Asi is called after the river 'Asi' (rebel), which passes through the city centre of Antakya. People called the river rebellious because the river flows from the south to the north unlike the rest of the rivers in the region. Demir returns to his hometown Antakya as a rich, handsome and successful man after a long period of absence. Demir and his family buried a secret in these lands which will cause both families to survive the most difficult trials and will turn their lives upside down.

For three generations the Kozcuoglu family owns a prominent plantation there. Keeping this farm alive is their foremost goal. The owner Ihsan Kozcuoglu and his daughter Asi work and live for their land. Years ago Demir's aunt, Süheyla, and his mother were workers on the Kozcuoglu farm until his mother drowned herself in the nearby river Asi. Demir returns to his hometown as a rich businessman. Still embittered about the circumstances that drove his mother to her death, he meets Asi and is immediately drawn to her. However, the lives of the Kozcuoglu family and Demir's family bear more connections from the past that constantly seem to get in between. These secrets gradually start to shatter when Süheyla also returns to Antakya. The series has also been shown in Romania and Bulgaria on private TV channel Nova currently airing the show dubbed into Bulgarian and currently airing the show dubbed into farsi on MBC PERSIA.